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一类电商和二类直营电商有什么区别?

摘要: 一类电商和二类直营电商有什么区别?麦哥说电商,二类电商这个叫法从15年开始出现,具体的定义是泛指在今日头条、抖音,广点通、智汇推百度,快手等移动广告平台上,依托优质广告流量做单品销售的商家,交易形式以包 ...

二类电商这个叫法从15年开始出现,具体的定义是泛指在今日头条、抖音,广点通、百度,快手等移动


广告平台上,依托优质广告流量做单品销售的商家,交易形式以包邮和货到付款为主。整体的供应链模


式为 商家选货—广告平台获取订单—商家发货—买家签收付款(拒签退货),流程短而且形成闭环。简


单来说,淘宝,京东等专业电商平台上的商家算一类电商,腾讯新闻、今日头条等平台上依靠广告做单


品销售的商家则为二类电商,多以货到付款的形式,吸引用户下单。依托庞大的用户流量,订单量奇高


 一类和二类不一样的是,二类电商所有的订单都来自于广告,是花钱买的订单,一类是有免费流量的,


 一类前期没有免费流量,所以很多商家前期砸钱抢单量,目的是有了销量后可以带来免费自然流量和复


 购,二类不管你消耗多大,是没有免费自然流量的!有的朋友跟我说我是做复购的,那更不行,二类订


 单需要高额的广告费,根本没有性价比,没有性价比,复购的可能有多少?估计电话打过去,客户会问


你能不能给我退了…


一类电商前期亏钱后期可以回本,二类的就比较直观了,亏了就是亏了,就别想着回本的事了,二类电


商算好利润,控制好广告出价,能跑就跑,不能跑赶紧停,不要一味的加广告出价,幻想后面广告成本


会跑低,鲁班商家多了,竞争大了,现阶段这个方法已经行不通了,一旦广告成本高了,很难降下来,


所以,做二类电商,算好账,要看到很大利润才能做,一单赚三五块的,签收浮动一下亏死你!


     今天内容就是这些,想要了解更多有关二类电商这方面的知识及运营技巧可以持续关注我们,麦哥将定


     期分享优质内容给想学习二类电商的朋友们,或者关注我们的微信公众号麦哥说电商麦哥在线


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